How to write a strong text in an e-course
The topic in the reader’s world evokes a sincere desire to take the course Training courses appear because companies need to train employees in something: safety, sales methods or principles. These courses are important for business, but do not arouse the desire of employees to take them.
Here are some examples of boring but necessary topics: “Workplace safety.” “Digital transformation: trends, challenges and prospects.” “Sales technologies: general principles of working with customers for beginners.” In the topic of the course, show the reader the solution to his pressing problems Each of the topics listed above tries to teach the reader something: “You, the reader, have to go through this!”.
The trick is that you can’t make a person want to learn something. If you want him to immerse himself in the course, invest time and effort, you need to evoke in him a sincere, deep and emotional desire to go through it.
